Description
Advanced Mass Communication (Journalism) by M. Imtiaz Shahid is a comprehensive guide designed for students and professionals navigating the rapidly evolving media landscape. This essential resource focuses on introducing new trends while maintaining a solid foundation in traditional journalistic principles. It is highly recommended for candidates preparing for competitive examinations like CSS and PMS in Pakistan.
The book covers fundamental concepts, communication models, and the historical development of media within Pakistan. It explores critical areas such as media ethics, laws, and the socio-political impact of both traditional and digital platforms. By integrating theoretical frameworks like Agenda-Setting and Uses and Gratifications, it provides readers with the analytical tools needed to understand modern media narratives.
Updated for the current year, this edition includes sections on emerging trends like digital journalism and social media influence. Aspirants will find the inclusion of solved past papers and MCQs particularly useful for exam revision and self-assessment. Whether you are a degree student or a competitive exam candidate, this text offers the practical insights and theoretical depth required to excel in the field of mass communication.
FAQ
Is this book suitable for CSS and PMS exam preparation?
Yes, this book is specifically designed for competitive exams like CSS, PMS, and PCS, covering the complete syllabus recommended by HEC.
Does the book include practice questions or past papers?
The book features a dedicated section for objective-type questions (MCQs), short notes, and solved past papers to help candidates practice effectively.
What topics are covered regarding modern media?
The text explores emerging trends such as digital journalism, social media influence, data journalism, and the impact of globalization on communication.
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